Abstract: Members of IEEE have been involved in the development of artificial intelligence since its inception. Since 2015 there has been a great effort to develop ethical guidelines for AI in the IEEE, leading to a series of documents on Ethically Aligned Design for Intelligent and Autonomous Systems, including analysis of ethically aligned design for business and education. In addition to these analysis and policy documents, IEEE’s Standards Association has created a series of standards for the ethical use of AI, the 7000 standard series. These standards have influenced international AI and ethics public policy, including a Digital Services Framework Based on the Rights Principles for Children. In this talk we will look at IEEE’s efforts in promoting and defining ethical design with AI and its applications in advancing technology for the benefit of humanity. Speaker: Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant. He has more than 40 years in the data storage industry with engineering and senior management positions at several companies. An IEEE Life Fellow, Dr. Coughlin has many publications and six patents. He is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which is now in its second edition with Springer. Tom is a regular storage and memory contributor for forbes.com and media and entertainment organizations. Coughlin Associates consults and publishes books and market and technology reports, including The Media and Entertainment Storage Report and an Emerging Memory Report, and puts on digital storage-oriented events. Tom has served in numerous IEEE volunteer leadership roles, including President of IEEE-USA, Director of IEEE Region 6, Vice President and Board member of the IEEE Consumer Technology Society, Chair of the Santa Clara Valley IEEE Section, and Chair of the Consultants Network of Silicon Valley. He is also active with the Storage Networking Industry Association (SNIA) and the Society of Motion Pictures and Television Engineers (SMPTE). Virtual: https://events.vtools.ieee.org/m/422941